Kim Kardashian, the renowned reality TV star, has officially become the new brand ambassador for Balenciaga after much controversy surrounding the Spanish fashion house’s advertising scandal in 2022. This collaboration is seen as a “slap in the face” to public opinion as Kim Kardashian herself had vehemently criticized Balenciaga for their controversial advertising campaign.
Kim Kardashian’s partnership with Balenciaga has attracted the attention of fashion enthusiasts and international media. Many have expressed surprise and concern over Kim Kardashian’s decision, as she had previously spoken out against Balenciaga for an advertising campaign deemed disrespectful to children.
However, Balenciaga does not seem to be afraid of controversy and still decided to choose Kim Kardashian as its brand ambassador. This decision can be explained by:
– Kim Kardashian’s influence: Kim Kardashian is a globally influential star with more than 300 million followers on Instagram. Collaborating with her will help Balenciaga reach a huge number of potential customers.
– Kim Kardashian fits the brand image: Balenciaga is aiming for a personality, bold and unconventional image, and Kim Kardashian fits perfectly with this direction.
– Strategy to “take advantage” of the noise: Balenciaga can take advantage of the controversy surrounding the advertising scandal to create attention for the brand and attract media.
Despite facing many mixed opinions, the collaboration between Kim Kardashian and Balenciaga promises to bring many new and interesting things to the fashion world. Is this a bold and successful move for Balenciaga? Let’s wait for the next developments of this famous brand.
